Perri Cutten

Jan 2025

Perri Cutten introduces the Autumn 2025 collection through a dual-approach campaign, balancing stark studio portraiture with structured editorial photography. Captured by photographer Georges Antoni, the visuals lean into a minimalist aesthetic that prioritizes texture and form, with hair styling by Daren Borthwick. The studio imagery adopts a moody, monochrome palette, utilizing chiaroscuro-inspired lighting to highlight the collection's focus on structured leather and clean silhouettes. In contrast, the editorial work shifts to a concrete-anchored setting, favoring soft, ambient light and a muted color story. Both executions feature bold, oversized typography that anchors the brand identity within the frame.

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