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Ilona Maher wearing protective laboratory safety glasses and a white lab coat over a blue shirt in an indoor setting
Ilona Maher wearing protective laboratory safety glasses and a white lab coat over a blue shirt in an indoor setting

Perfect Bar Scientist 2026

About

Perfect Bar presents 'Scientist,' a commercial campaign featuring rugby player Ilona Maher. The project leans into a clean and polished aesthetic, utilizing live-action techniques to showcase the product within a modern, domestic kitchen setting. The campaign features creative development from the community, with production handled by Eleanor. The visual execution relies on natural light to maintain a contemporary, bright feel while spotlighting the featured snack item. Post-production and VFX services were provided by The Harbor Picture Company (US), with additional audio elements by APM Music.

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