Pennyblack: Pennyblack Casa Collection Spring 2024
May 2024
The Pennyblack Casa Collection Spring 2024 campaign presents a seasonal fashion editorial that transitions from minimalist, light-drenched architecture to the raw, coastal landscapes of the shoreline. The imagery leans into a Mediterranean-inspired aesthetic, utilizing natural light to accentuate the textures of the apparel, ranging from structured two-piece sets and tiered dresses to fluid silk slip dresses. Photographer Simone Rivi captures the collection with a consistent vertical framing that emphasizes both the clean lines of the white exterior settings and the rugged, earthy elements of the beach. Produced by Roberta Beschi, the campaign employs a warm, sun-drenched color grade and techniques such as analogue film photography to create a cohesive, contemporary narrative across the lookbook and product stills.
Editorial, Vertical, Warm, Clean
Natural light
Advertising Campaign, Lookbook
