Pennyblack

May 2024

The Pennyblack Casa Collection Spring 2024 campaign presents a series of fashion editorials centered on seasonal transitions, bridging minimalist architecture with rugged coastal environments. Photographed by Simone Rivi with production by Roberta Beschi, the imagery highlights the collection’s focus on vibrant textiles and fluid silhouettes. The project channels a Mediterranean aesthetic through editorial, clean compositions. Techniques such as natural light and analogue film capture the interplay between soft garment textures and the harsh, sun-drenched stone or damp beach landscapes. The campaign highlights both apparel and accessories, using a warm palette to ground the seasonal collection in natural, elemental surroundings.

Editorial, Vertical, Warm, Clean

Natural light

High Street Fashion

Advertising Campaign, Lookbook