Penn State Health
Living Portraits - Ford's Story
Brand
Date
Mar 2026
Description
Penn State Health's Living Portraits - Ford's Story is a narrative video project that chronicles a family’s experience with pediatric cancer treatment and recovery. The production leans into a documentary-style approach, balancing domestic intimacy with a focus on personal resilience. Captured with a cinematic aesthetic, the work utilizes natural light to maintain a reflective, grounded tone. Through a series of interior vignettes, the piece moves between family photographs and quiet kitchen moments, relying on live-action techniques to emphasize the human side of medical care. Max Cooper is credited with production for the project.
Style
Vertical, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Cream
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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