Paul Stuart

May 2025

The Paul Stuart Spring 2025 fashion campaign highlights the brand's latest menswear collection against the backdrop of an urban city skyline. Shot on rooftops, the series channels a clean, cinematic aesthetic that emphasizes the structural tailoring of the garments. Photographer Cristian Hunter uses natural light and a mix of monochrome and warm color palettes to showcase the collection's texture and silhouette. Models Caesar van den Idsert and Terry Frimpong are featured throughout the imagery, with hair styling provided by Valissa Yoe. The production incorporates techniques such as analogue film and deliberate low-angle composition to create a sense of scale and architectural contrast.

Horizontal, Commercial, Warm

Natural light

Rooftop

Advertising Campaign