This brand identity project for Patch establishes a cohesive visual and verbal framework for the collaborative workspace brand. The execution balances bold typography and vibrant color blocking with a suite of vector illustrations that highlight themes of local community and professional activity.
Developed through a collaborative effort, the project features graphic design by Ali Hanson, strategy by Naresh Ramchandani, verbal identity by Opening Line, and illustration by Linn Fritz. The identity scales across various mediums, from digital interfaces and motion graphics to environmental applications including architectural signage and mural art.
The visual system leans into a clean, minimalist aesthetic, using sharp linework and striking color contrasts to maintain consistency. Whether applied to mobile web design or static print materials, the work functions as a versatile digital showcase for modern workspace environments.
