Patch
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2023
Description
The brand identity for Patch introduces a versatile visual system built on clean graphic design and playful vector animation. The project balances bold typography with a vibrant color palette, establishing a cohesive look that spans from digital interface design to large-scale environmental murals. Developed by Ali Hanson on graphic design, Naresh Ramchandani on strategy, Opening Line on verbal identity, and Linn Fritz on illustration, the identity centers on a minimalist aesthetic. This approach uses dynamic motion graphics and expressive line art to represent community-focused workspace themes across various touchpoints, including posters, digital platforms, and signage.
Style
Vertical, Commercial, Clean
Color
Royal Blue
Context
Brand Film / Corporate Video
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