Paramount+: Survivor: Yellowjackets Edition
Brand
Date
Mar 2025
Description
Paramount+ bridges the worlds of reality competition and scripted drama in this promotional campaign for Survivor: Yellowjackets Edition. Filmed in a dense forest setting, the piece shifts from traditional competition aesthetics to a more ominous tone, featuring Jeff Probst hosting from a rustic watchtower secured with barbed wire. The project channels a cinematic atmosphere through persistent mist and moody lighting. Agency Droga5 New York and production house Stink Films LA frame the narrative through live-action techniques and dramatic character introductions, establishing the crossover between the Survivor tribe and the Yellowjackets cast within the wooded terrain.
Style
Horizontal, Action, Cinematic
Industries
Color
Navy
Charcoal
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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