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Paramount+: Super Bowl Commercial Compilation

Date

Mar 2023

Description

Paramount+ brings its expansive library to the fore with this Super Bowl campaign, featuring a diverse ensemble of characters navigating a rugged, alpine landscape. The spot leans into a high-production cinematic aesthetic, pairing live-action sequences with detailed VFX work to blend live actors and animated figures. Carbon oversaw the technical execution, integrating the post-production elements across the sweeping mountain terrain. The project utilizes natural lighting and a cool color palette to maintain consistency through the narrative journey.

Style

Horizontal, Cinematic, Warm

Techniques

VFX / visual effects

Color
Charcoal
Navy
Background

Mountain

Context

TVC / TV Commercial

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