Paramount+: Nobody Watches Like U.S. Commercial
Brand
Date
Jan 2024
Description
Paramount+ explores the intersection of professional life and sports fandom in the commercial spot, 'Nobody Watches Like U.S.' The narrative captures office workers and service staff finding moments to engage with live sports broadcasts, from elevator corridors to bustling restaurant kitchens. Developed by 72andSunny New York and produced by SMUGGLER, the project utilizes a cinematic commercial style defined by cool color grading and realistic workplace interiors. The execution relies on live-action technique and clean composition to anchor the brief, incidental moments of viewing within familiar professional environments.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Navy
Medium Grey
Background
Carpark
Context
TVC / TV Commercial
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