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Paramount+: Knuckles

Brand
Paramount+
Date

Feb 2024

Description

Paramount+ introduces the Knuckles series in a promotional spot that anchors its narrative in a rugged, snow-covered mountain landscape. The production bridges the divide between physical environments and digital storytelling, utilising a mix of live-action technique and 3D render/CGI to integrate animated characters with a human ensemble. Developed in collaboration with agency Droga5 New York and produced by O Positive, the campaign maintains a cinematic scale. Visual effects work by Rare Medium TV and House of Parliament provides the technical foundation for the sequences, while Titmouse managed the animation elements. Audio production was completed by Heard City and Human Music.

Style

Horizontal, Cinematic

Techniques

3D render / CGI, VFX / visual effects

Industries
Streaming Platforms
Background

Mountain

Context

Advertising Campaign, TVC / TV Commercial

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