Paramount+
G Flip anthem for Today Show
Mar 2026
Paramount+ tapped into the energy of the AFC Women's Asian Cup with a bespoke anthem featuring Australian artist G Flip. The creative execution, developed by agency Hello, centers on a promotional appearance for the Today Extra program, bridging the gap between musical performance and live media integration. The project channels a documentary-style aesthetic, moving between intimate studio interviews and captured live-action performances of the artist on bass. By integrating music production from AWAL and Level Two Music alongside media strategy from Spark Foundry Australia, the campaign grounds the tournament's promotional rollout in a distinct, rhythmic visual identity.
Documentary, Horizontal, Clean
Music
Social Media / Short Form Video
