Paramount+ A Mountain of Entertainment 2023

About

Paramount+ brings its expansive library of franchises together in the brand campaign, A Mountain of Entertainment. The commercial spot situates iconic characters from both live-action and animated properties within a shared, surreal alpine encampment. Produced by O Positive, the project utilizes VFX / visual effects to integrate diverse figures against a vast, snow-covered landscape. The narrative transitions between the grounded reality of the snowy tents and dramatic mountain vistas, leveraging a cinematic technique to create a cohesive environment for the various characters. Droga5 New York handled creative direction, while the technical execution relied on work from Parliament, Titmouse, and Rare Medium TV for post-production and animation.