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Paramount+: A Mountain of Entertainment

Brand
Paramount+
Date

Feb 2023

Description

Paramount+ brings its expansive library of franchises together in the brand campaign, A Mountain of Entertainment. The commercial spot situates iconic characters from both live-action and animated properties within a shared, surreal alpine encampment. Produced by O Positive, the project utilizes VFX / visual effects to integrate diverse figures against a vast, snow-covered landscape. The narrative transitions between the grounded reality of the snowy tents and dramatic mountain vistas, leveraging a cinematic technique to create a cohesive environment for the various characters. Droga5 New York handled creative direction, while the technical execution relied on work from Parliament, Titmouse, and Rare Medium TV for post-production and animation.

Style

Horizontal, Cinematic, Warm

Techniques

VFX / visual effects

Industries
Streaming Platforms
Color
Burnt Orange
Pure White
Background

Snowfield

Context

TVC / TV Commercial

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