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Paralympics Australia: Virtual Stadium – Metaverse Experience

Brand
Paralympics Australia
Date

Apr 2026

Description

Paralympics Australia expands its digital footprint with the Virtual Stadium, a metaverse-driven experience designed to elevate sports fundraising through interactive engagement. By shifting away from traditional donation touchpoints, the platform integrates immersive digital branding to connect supporters directly with the organisation's mission. The project features dynamic motion graphics and a distinct green color palette, blending interface design with curated video montages of Australian athletes in competition. The execution leans into graphic animation techniques to create a cinematic environment that brings the spirit of the games into a virtual space. Creative direction for this initiative was led by Kim Verbrugghe.

Style

Horizontal, Cinematic, Graphic

Techniques

Animation, Motion Graphics

Industries
Charitable Organisations
Color
Forest Green
Pure White
Background

Solid Colour

Context

Brand Film / Corporate Video

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