PAP Magazine

Jun 2026

Lush, a compelling beauty campaign for PAP Magazine, masterfully channels the spirit of avant-garde high fashion through an expansive series of striking imagery. Captured with the expert lens of photographer Jordi Terry, the project leans into the tension between theatrical maximalism and disciplined, editorial minimalism. Each frame is a masterclass in composition, utilizing both meticulous studio strobe lighting to carve out sharp, geometric silhouettes and soft natural light to breathe life into delicate fabric textures. The work is defined by its bold, experimental approach to beauty, where bleached brows and heavy, charcoal-toned smoky eyeshadow serve as the primary conduits for self-expression. By pairing stark, crisp white garments and structured tailoring against saturated, hand-painted backdrops in teal, mustard, and amber, the series achieves a vibrant, cinematic quality that remains timeless. Through these portraits, the viewer is invited to explore the architecture of the face, where exaggerated eyelashes, feathered headpieces, and sharp bob haircuts transform each subject into a sculptural icon. Ultimately, Lush stands as a testament to the power of deliberate, high-contrast visual storytelling, proving that when the gaze is fixed and the aesthetic is unapologetically bold, the static portrait becomes a compelling narrative of style, texture, and refined creative intent.

Editorial, Vertical

Studio strobe