Panda Express Many Methods, One Original Orange Chicken 2023

About

Panda Express explores the ritual of dining in their campaign, 'Many Methods, One Original Orange Chicken.' The commercial highlights the experience of enjoying their signature dish through a series of intimate, domestic scenes, featuring a cross-generational cast sharing meals from the brand’s iconic takeout boxes. Produced by The Many, Feel Films, The Many Studios, and 2D Creative, the spot utilizes live-action technique to ground the product in a relatable home environment. The cinematography relies on warm interior lighting and tight close-ups to emphasize the texture and preparation of the orange chicken, broccoli, and rice plates.