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P Johnson: May 2024

Date

Jan 2024

Description

P Johnson presents its May 2024 menswear campaign, a focused editorial collection exploring the intersection of modern silhouettes and traditional tailoring. The series relies on a palette of earthy tones and structured layers, emphasizing the tactile quality of wools, tweeds, and tailored denim. Captured by photographer Rob Tennent, the campaign maintains a consistent, minimalist aesthetic across a range of vertical portraits. Through the lens of soft, directional lighting, the imagery highlights the precision of the construction, from double-breasted overcoats to contemporary trench coats. Fashion styling by Ilkin Kurt defines the collection’s refined character, with grooming by make-up artist Claire Thomson ensuring a clean, polished finish against the project’s signature textured studio backdrop.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
Background

Textured Backdrop

Context

Editorial

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