Logo

Ovarian Cancer Action

Brand Identity
Date

Aug 2024

Description

Ovarian Cancer Action commissioned a comprehensive brand identity project to revitalise its visual presence within the non-profit sector. Developed in partnership with Revolt London, the new visual system leans into a vibrant color palette and bold, clean typography to enhance public awareness. Illustrator Cécile Dormeau contributed a series of character-driven vector illustrations that appear across diverse touchpoints, including apparel, digital app interfaces, and promotional collateral. The project incorporates a range of motion graphics that animate these illustrative figures and block-lettering against solid-color backgrounds. By combining tactile editorial assets—such as printed reports and branded tote bags—with functional digital UI elements, the identity maintains a cohesive aesthetic. The use of natural light in campaign photography emphasizes the modern, purposeful design and graphic clarity of the materials.

Style

Commercial, Clean, Horizontal

Industries

Public Awareness

Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by