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Person wearing a dark coat carrying a canvas tote bag with green illustrations and text for Ovarian Cancer Action

Brand Identity 2024

Associated creatives

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Description

This brand identity piece for Ovarian Cancer Action showcases a natural canvas tote bag worn by a person in a dark coat against an urban backdrop. The tote bag features prominent green typography and custom illustrative figures running together, created through a collaboration involving Revolt London and illustrator Cécile Dormeau. Small colorful stickers are visible on the metal shutters and blue architectural surface in the background. The natural lighting highlights the textured fabric of the bag and the clean lines of the graphic illustration.

Style

Vertical, Commercial, Clean

Techniques

Typography, Natural light

Industries

Public Awareness

Color

Jet Black (60%)
Cream (40%)

Background

Street

Context

Advertising Campaign