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Brand
Out/Standard
ProjectBrand Identity
A young man with curly hair posing shirtless under dramatic red and teal studio lighting with typographic elements.

Out/Standard Brand Identity 2024

Associated creatives

Soo Yeah Studio
Soo Yeah StudioGraphic Design

Tags

young man shirtlessshirtless manyoung manman with curly haircurly hair

Description

A striking portrait of a young man with curly hair posing shirtless under dramatic red and blue-green dual-toned studio lighting. Large pale green typography reading ICONIC POP frames the upper left and lower right corners of the composition. A minimalist logo mark sits in the top right corner against a moody gradient background. The lighting creates stark shadows and highlights across the subject's torso and face, delivering a bold graphic quality for the Out/Standard brand identity project.

Style

Horizontal, Commercial, Moody, Neon

Techniques

Low-key / chiaroscuro

Background

Gradient

Context

Advertising Campaign