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Orville: Redenbacher

Brand
Orville
Date

Jan 2025

Description

Orville Redenbacher’s latest commercial narrative leans into a minimalist aesthetic, utilizing a restrained palette of red, black, and cream to elevate the brand's CPG visual identity. The animation, produced by NERD Productions, moves through a series of hand-drawn sequences that highlight the product’s origins, from countryside farmscapes to the precise handling of corn kernels. Employing clean line work and fluid 2D motion, the piece frames the production process with a focus on simplicity and craftsmanship. This horizontal commercial utilizes a distinctive monochrome-inspired style to ensure brand recognition while maintaining a focus on the narrative of quality.

Style

Horizontal, Commercial, Monochrome

Techniques

Animation

Industries
CPG / Packaged Food
Color
Jet Black
Crimson
Background

Illustrated Frame

Context

TVC / TV Commercial

Associated creatives

NERD Productions
NERD ProductionsProduction
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