Orville
Redenbacher
Brand
ProjectRedenbacher
Date
Jan 2025
Description
Orville Redenbacher’s latest commercial campaign leans into a minimalist aesthetic, utilizing a restrained palette of red, black, and cream. The project, produced by NERD Productions, features 2D animation that highlights the brand’s origins through a series of hand-drawn sequences. Focusing on farm-based imagery, the spot tracks kernels from the landscape to the final product. The execution relies on fluid motion and clean line work to articulate the brand's quality-focused narrative.
Style
Horizontal, Commercial, Monochrome
Techniques
Animation
Industries
CPG / Packaged Food
Color
Jet Black
Crimson
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
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