Origin
Brand Identity
May 2022
Origin’s brand identity project establishes a visual language across digital and print assets, leaning into an editorial aesthetic characterized by warm natural light and crisp composition. The project spans commercial product photography and lifestyle imagery, focusing on the tactile relationship between the beverage and its environment. Graphic design by Melia Tandiono and artwork by RF Alvarez define the brand's minimalist typography and illustrated labeling. Photographer Cody Guilfoyle captures the collection through a series of structured shots, utilizing clean shadows and soft, ambient lighting to highlight the amber tones of the product. The imagery serves the alcoholic beverage industry by integrating lifestyle photography with traditional still life techniques to create a cohesive brand narrative.
Editorial, Horizontal, Warm, Clean
Natural light
Alcoholic Beverages
Advertising Campaign
