Origin: Brand Identity

May 2022

Origin’s brand identity project establishes a visual language across its alcoholic beverages range, utilizing a warm, sun-drenched aesthetic to frame product and lifestyle compositions. The identity balances structured graphic design with editorial photography to highlight the brand's packaging and product usage. Collaborating on the project, graphic designer Melia Tandiono, artist RF Alvarez, and photographer Cody Guilfoyle developed a look that leans into natural light and clean, tactile environments. The work pairs minimalist typography and botanical illustrations with diverse settings, ranging from indoor social gatherings to refined, studio-led still life shots.

Editorial, Horizontal, Warm, Clean

Natural light

Advertising Campaign