OREO Cookie: Stuf of Legends
Brand
Date
Mar 2026
Description
The OREO Cookie 'Stuf of Legends' campaign transitions from sweeping aerial views of a city skyline to intimate street-level interactions. The project centers on a blue delivery truck navigating urban traffic, punctuated by the arrival of oversized cookies from above. Creative lead William McVay orchestrated the production, which utilizes a blend of live-action technique and extensive VFX / visual effects to integrate the product into the metropolitan environment. The cinematography relies on cinematic lighting to heighten the scale of the central event.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Color
Royal Blue
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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