Orange
SAFERPHONE
Brand
ProjectSAFERPHONE
Date
Nov 2024
Description
The Saferphone campaign for Orange, led by Publicis Conseil, explores the intersection of telecommunications technology and family life. Through a series of vignettes, the narrative follows children and parents in domestic and outdoor settings, capturing quiet, observational moments against a backdrop of winter imagery. Produced by Big Productions, the project leans into a cinematic aesthetic. The visuals utilize live-action technique and warm, natural interior tones to maintain a steady, narrative commercial atmosphere throughout the 30-second spot. Post-production and VFX were managed by FIRM, with sound design by Prodigious Paris.
Style
Horizontal, Action, Cinematic, Warm
Industries
Telecommunications
Color
Olive
Cream
Background
Bedroom
Context
TVC / TV Commercial
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