Orange: SAFERPHONE
Brand
Date
Nov 2024
Description
Orange presents the Saferphone project, a telecommunications campaign focused on digital safety and connectivity. The spot leans into a narrative commercial atmosphere, tracking the daily rhythms of children and parents through a series of emotive, domestic vignettes. Crafted by Publicis Conseil, the film utilizes cinematic lighting to anchor its live-action technique, moving from quiet, intimate moments in a bedroom to broader sequences of neighborhood activity. The production was supported by Big Productions, with post-production and visual effects provided by FIRM and sound design by Prodigious Paris.
Style
Horizontal, Action, Cinematic, Warm
Industries
Color
Olive
Cream
Background
Bedroom
Context
TVC / TV Commercial
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