Orange: Easy
Brand
Date
Dec 2024
Description
Orange presents 'Easy', a commercial spot that captures a day-in-the-life narrative centering on connectivity and mobile technology. The project follows a young woman navigating an urban environment, from an apartment balcony to a city street, grounding the high-tech subject matter in a relatable, human-centric tone. Produced by Wanda with production services from shelter.film, the film leans into a cinematic visual language. The execution utilizes warm natural light and a minimalist approach to emphasize the urban setting, captured through live-action technique.
Style
Horizontal, Cinematic, Warm, Minimalist
Techniques
Natural light
Industries
Color
Camel
Pure White
Jet Black
Background
Rooftop
Context
TVC / TV Commercial
Associated creatives
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