Orange

Dec 2024

This commercial campaign for Orange centers on the narrative of a young woman navigating a series of mishaps with her smartphone in an urban environment. The film transitions from a quiet apartment balcony to a bustling city street, maintaining a consistent focus on the device's role in her daily life. Produced by Wanda with production services from shelter.film and creative output from Publicis, the project leans into a cinematic, live-action technique. The visual approach utilizes warm natural light to capture the setting, creating a minimalist aesthetic that grounds the narrative in an accessible city atmosphere.

Horizontal, Cinematic, Warm, Minimalist

Natural light

Telecommunications

Rooftop

TVC / TV Commercial