Optus
We're On It - Scams
Brand
Date
May 2026
Description
Optus addresses security within the telecommunications sector through this targeted vertical video advertisement. Focusing on scam prevention, the spot employs a clean, graphic aesthetic to communicate its initiative to customers. The creative relies on motion graphics and high-contrast color blocks to deliver its messaging. A central chat interface tracks user frustration, ultimately pivoting to the brand's response of blocking scam attempts to maintain service integrity.
Style
Vertical, Commercial, Graphic
Techniques
Motion Graphics
Industries
Telecommunications
Color
Pure White
Petrol Blue
Golden Yellow
Background
Solid Colour
Context
Social Media / Short Form Video
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