Optus
We're On It - Scams
Brand
ProjectWe're On It - Scams
Date
May 2026
Description
Optus addresses digital security in this campaign focused on its scam prevention initiatives. The advertisement leverages a minimalist approach, featuring high-contrast color blocks and clear typography to communicate the scale of their blocked scam calls and messages. Designed for vertical video, the motion graphics project uses a dynamic chat interface to present user feedback and brand responses. The execution centers on brand-led security messaging within the telecommunications sector.
Style
Vertical, Commercial, Graphic
Techniques
Motion Graphics
Industries
Telecommunications
Color
Pure White
Petrol Blue
Golden Yellow
Background
Solid Colour
Context
Social Media / Short Form Video
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