Optus: The Line
Brand
Date
Jan 2025
Description
Optus showcases a vibrant community atmosphere in its latest commercial project, The Line. The film centers on a diverse group of individuals engaging in collective movement, dancing, and interactions throughout a bustling urban landscape. Produced by AIRBAG with representation by Rabbit, the project leans into a lively, action-oriented narrative. The execution utilizes natural light to highlight spontaneous moments across various outdoor street settings, creating a high-energy visual tone.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Color
Navy
Beige
Medium Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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