Optus: The Line
Brand
Date
Dec 2024
Description
The Line for Optus is a high-energy commercial campaign that spotlights a dynamic, diverse crowd navigating a bustling urban environment. Featuring a sequence of people walking and interacting, the film leans into a cinematic aesthetic captured through live-action technique and natural daylight. Produced by AIRBAG with creative agency TBWA Sydney, the piece utilizes horizontal framing to emphasize the movement and activity of the cityscape. Post-production and VFX were managed by Fin Design + Effects to round out the energetic visual narrative.
Style
Horizontal, Action, Cinematic
Industries
Color
Jet Black
Pure White
Navy
Background
Street
Context
TVC / TV Commercial
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