Optus
The Line
Brand
ProjectThe Line
Date
Dec 2024
Description
Optus presents The Line, a telecommunications campaign that captures a dynamic, high-energy sequence of pedestrians traversing a bustling urban environment. Directed through a live-action technique, the project emphasizes motion and scale, utilizing natural daylight to highlight the interplay between the diverse crowd and their city surroundings. Produced by AIRBAG with creative agency TBWA Sydney, the work employs a cinematic visual language that tracks the group as they navigate commercial and residential city zones. Fin Design + Effects managed the post-production and VFX to ensure the fluid motion and integration of the street-level scene.
Style
Horizontal, Action, Cinematic
Industries
Telecommunications
Color
Jet Black
Pure White
Navy
Background
Street
Context
TVC / TV Commercial
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