Optus
Smart Cookie
Brand
ProjectSmart Cookie
Date
May 2026
Description
Optus presents 'Smart Cookie,' a telecommunications and technology commercial campaign that introduces a surreal, cookie-headed protagonist into a familiar suburban landscape. The project leverages a playful, humorous tone, contrasting the absurd character design with the practical application of AI-driven smartphone features and messaging interfaces. The production utilizes live-action techniques to bridge the gap between mundane street settings and high-tech product demonstrations. Through dynamic camera movements and a warm aesthetic, the campaign focuses on the integration of digital tools into daily life.
Style
Humorous, Horizontal, Commercial, Moody, Warm
Industries
Telecommunications
Color
Camel
Espresso
Medium Grey
Background
Street
Context
TVC / TV Commercial
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