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Optus: Happy Homes

Brand
Optus
Date

Dec 2024

Description

The Optus Happy Homes campaign showcases the brand's home connectivity solutions through a series of sweeping, cinematic visuals. By contrasting natural landscapes with the technical precision of the 3G Home Zone device, the project highlights infrastructure coverage within diverse residential environments. Developed in collaboration with M&C Saatchi Australia Group and 8 commercials, the production integrates live-action technique with high-end VFX / visual effects to bridge the gap between wilderness settings and home technology. The commercial concludes with a series of graphic-focused product shots, providing a clear look at the device's capabilities.

Style

Horizontal, Commercial, Cinematic

Techniques

VFX / visual effects

Industries
Telecommunications
Background

Forest

Context

TVC / TV Commercial

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