Opera GX

Jan 2025

Opera GX ventures into physical retail with The Pret-a-Portable Collection, a fashion campaign that bridges the gap between technology and urban lifestyle. The project follows a subject traversing city environments, utilizing a cinematic aesthetic that leans into earthy tones and detailed textures to frame the collection's hooded coat and signature bag. Developed in partnership with agency Officer & Gentleman, the production team at GRITO oversaw the live-action technique and post-production. The narrative relies on rapid, high-energy movement to highlight the functional design of the garments within a contemporary metropolitan setting.

Horizontal, Action, Cinematic, Earthy

AI

Street

Advertising Campaign