Royal Caribbean brings its vacation experience to the pitch with the Fulham Matchday Takeover at Craven Cottage. This sports campaign focuses on fan engagement, blending live-action technique with cinematic wide shots of stadium atmosphere.
The project captures the intersection of soccer and hospitality, featuring branded interactive zones, face painting stations, and video booths designed to immerse supporters in the brand experience. The edit navigates the transition between the high-energy match day crowd and the internal, curated hospitality spaces.
Creative direction and campaign development for the activation were led by the team at Officer & Gentleman.
