On
Novoloop
Brand
ProjectNovoloop
Date
May 2026
Description
On explores material innovation in the Novoloop project, a commercial video that visualizes the transformation of plastic waste into performance materials. The piece, featuring post-production work by 9iFX Studios, uses visual effects to depict plastic fragments dissolving into particles against a sunset-lit urban backdrop. The cinematic execution relies on a warm color palette to bridge the gap between industrial waste and the electric automotive industry.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Electric / EV
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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