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Oma Appel: Brand Identity

Brand
Oma Appel
Date

Jul 2023

Description

The brand identity for Oma Appel establishes a cohesive visual language across packaging, digital assets, and environmental collateral. Developed by Studio Deploy, the system leverages high-contrast typography and a signature mirrored logotype that forms an apple silhouette, grounded in a palette of bold red against clean white and neutral backdrops. Techniques such as vector-based graphic design and minimalist layout strategies ensure a consistent application from product labels and shopping bags to website interfaces. The work integrates editorial photography of fresh produce within the CPG sector, maintaining a crisp aesthetic that balances playful sticker elements with a structured, symmetrical hierarchy.

Style

Clean, Commercial

Techniques

Typography, Vector

Industries
CPG / Packaged Food
Color
Crimson
Pure White
Background

White Seamless

Context

Advertising Campaign

Associated creatives

Studio Deploy
Studio DeployGraphic Design
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