Oma Appel

Jul 2023

The brand identity for Oma Appel establishes a cohesive visual system rooted in minimalist graphic design and high-contrast typography. Developed by Studio Deploy, the project centers on a distinctive, symmetrical red wordmark that mirrors itself to form the shape of an apple. This primary mark is balanced across a variety of touchpoints, including custom packaging, retail signage, and digital mockups for mobile and web interfaces. The aesthetic leans into a clean, modern look, utilizing a stark red-and-white color palette. The execution incorporates playful, vector-based elements and repeating typographic patterns, seen across diverse product labels, shopping bags, and jar packaging. Through the integration of natural photography and digital assets, the identity maintains a consistent hierarchy that transitions from physical orchard-based imagery to functional commercial displays.

Clean, Commercial

Typography, Vector

CPG / Packaged Food

White Seamless

Advertising Campaign