OLIPOP: Dr Goodwin
Brand
Date
Jul 2025
Description
OLIPOP’s Dr Goodwin project features actor Joshua Jackson in a casual, story-driven commercial set within a hockey-themed environment. The film utilizes a warm aesthetic to frame Jackson’s personal narrative, grounding the brand's product within a nostalgic atmosphere. Executed with live-action techniques and natural light, the spot leans into a conversational tone. The production centers on the dialogue, utilizing set dressing and memorabilia to build out the visual narrative for this beverage industry campaign.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Beige
Jet Black
Background
Set-dressed
Context
Advertising Campaign
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