OLIPOP’s Dr Goodwin project features actor Joshua Jackson in a casual, story-driven commercial set within a hockey-themed environment. The film utilizes a warm aesthetic to frame Jackson’s personal narrative, grounding the brand's product within a nostalgic atmosphere.
Executed with live-action techniques and natural light, the spot leans into a conversational tone. The production centers on the dialogue, utilizing set dressing and memorabilia to build out the visual narrative for this beverage industry campaign.
