Old Spice

Farewell Teenage Me

Brand

Date

Dec 2024

Description

Old Spice presents 'Farewell Teenage Me,' a campaign commercial centered on the transition from youth to adulthood. Directed as a narrative road trip, the film features a driver traversing a dusty, rural landscape with a younger iteration of himself as his passenger. The production utilizes cinematic framing and warm, analogue-inspired visuals to ground the interaction between the two versions of the protagonist. As the scene unfolds, the journey culminates in the reveal of Old Spice deodorant products, integrated within the vehicle's interior. The creative execution by Wieden+Kennedy New York emphasizes character interaction through live-action technique.

Style

Horizontal, Cinematic, Warm

Techniques

Analogue / film

Industries

Cosmetics

Color

Crimson

Camel

Background

Street

Context