Old Spice: Farewell Teenage Me
Brand
Date
Dec 2024
Description
Old Spice presents 'Farewell Teenage Me,' a commercial film that explores a narrative of personal growth. The spot follows a mature protagonist navigating a desert landscape in a red convertible, accompanied by a younger, more flamboyant version of himself. Produced with Wieden+Kennedy New York and Biscuit Filmworks UK, the piece utilizes cinematic framing and warm, analogue film aesthetics to anchor the story. Through live-action technique, the film captures a transition into adulthood, culminating in a reveal of the brand's product range.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film
Industries
Color
Crimson
Camel
Background
Street
Context
TVC / TV Commercial
Associated creatives
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