Oakley Running Sucks, Runners Dont 45 2025

Description

This dynamic commercial video project for Oakley titled Running Sucks, Runners Dont 45 captures a gritty, high-energy narrative around urban running and athletic culture. The sequence cuts rapidly between runners moving across sunlit bridges, industrial architecture, and city streets, interspersed with intimate close-ups of footwear, training gear, and post-run moments. With artful lighting and a desaturated cinematic colour palette, the film portrays the raw realities of early-morning training and nocturnal workouts. Post production and visual effects were handled by LOCKT, delivering a fast-paced and immersive brand film.