Oakley: Running Sucks
Brand
Date
Jun 2023
Description
Oakley’s 'Running Sucks' campaign explores the intersection of endurance and urban training. The film follows a collective of runners through diverse city landscapes, moving from gritty industrial streets to high-contrast, moody indoor environments. Directed by Visie Admin, the project employs slow motion and a desaturated aesthetic to emphasize the physicality of the sport. Post-production by LOCKT brings a cinematic quality to the live-action sequences, highlighting the interplay of movement and shadow across the urban terrain.
Style
Horizontal, Action, Cinematic, Desaturated
Techniques
Slow motion
Industries
Color
Charcoal
Pure White
Background
Bridge
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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