Oakley: Retention Football
Brand
Date
Sep 2025
Description
Oakley’s 'Retention Football' project explores the intersection of high-performance sportswear and futuristic technology. Set within a dark, laboratory environment, the spot focuses on the assembly of athletic eyewear, utilizing robotic elements and glowing holographic projections to highlight product design. Produced by Stept Studios, the campaign captures an athlete performing football drills under high-contrast, low-key lighting. The execution leverages a blend of live-action technique and 3D render/CGI to achieve a minimalist, cinematic aesthetic that emphasizes the technical precision of the gear.
Style
Horizontal, Cinematic, Matte, Minimalist
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Jet Black
Pure White
Background
Showroom
Context
Advertising Campaign
Associated creatives
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