Oakley: Retention Football
Brand
Date
Sep 2025
Description
Oakley presents 'Retention Football,' a commercial campaign that follows an athlete navigating a high-tech facility to showcase the brand's latest eyewear. The piece contrasts moody, industrial architecture with neon-lit environments, centering on the fusion of human movement and precise athletic gear. Produced by Stept Studios, the project leans into a sci-fi aesthetic, utilizing rapid-fire action sequences and product close-ups to highlight the engineering of the red-lens eyewear. The visual execution blends live-action technique with 3D render/CGI elements to ground the futuristic concept in a tangible, cinematic frame.
Style
Horizontal, Cinematic, Cool, Futuristic
Techniques
3D render / CGI
Industries
Color
Jet Black
Crimson
Pure White
Background
Office
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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