Oakley

Jul 2025

Oakley channels a bold, celestial aesthetic for their latest campaign featuring athlete Alexia Putellas. Photographed by Calvin Pausania, the series positions the athlete within otherworldly desert landscapes and dramatic rocky formations, emphasizing high-contrast silhouettes and atmospheric depth. The imagery leans into a distinct cinematic style, utilizing natural light and warm, golden hour tones to highlight both the product and the environment. By blending athletic portraiture with rugged, expansive backdrops, the campaign establishes a clear connection between the brand's performance focus and a contemporary, futuristic visual language.

Warm

Sportswear

Advertising Campaign