Oakley: Oakley: NFL: We Shape the Future
Brand
Date
Feb 2022
Description
Oakley channels the intensity of professional football in this commercial campaign, We Shape the Future. Produced by Stept Studios, the spot features NFL athletes in a high-production studio environment, showcasing the brand's performance sports eyewear against a backdrop of professional athletic apparel and team uniforms. The execution relies on a blend of cinematic and live-action techniques, utilizing dramatic lighting and rapid cuts to emphasize the scale of the sport. The work balances clean, polished aesthetics with stylistic nods to VHS / lo-fi textures to capture the competitive culture of the league.
Style
Vertical, Action, Cinematic, Clean
Techniques
VHS / lo-fi
Industries
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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