Oakley: MUZM

Brand

Date

May 2022

Description

Oakley revisits its archives for the MUZM brand film, a project that traces the evolution of its design heritage through a series of dynamic, rapid-fire sequences. The film moves from macro close-ups of the eye to vintage monitor displays, creating a bridge between historical product launches and the current eyewear collection. Produced by Stept Studios, the campaign captures a futuristic aesthetic using live-action techniques, balanced with clean studio photography and integrated graphical overlays. The post-production, handled by LOCKT, utilises VFX and precise color grading to highlight the lightweight construction and technical profile of the frames.

Style

Horizontal, Commercial, Clean, Futuristic

Techniques

VFX / visual effects

Industries

Eyewear

Color

Petrol Blue

Beige

Jet Black

Background

White Seamless