Oakley: Michele Gonzalez
Brand
Date
Nov 2025
Description
Oakley spotlights the discipline of endurance training in this campaign featuring runner Michele Gonzalez. The film follows a morning routine, moving from the quiet preparation of a pre-dawn start to a run that transitions from suburban streets to the coast as the sun rises. Produced by Wild Gift, the project utilizes live-action technique and cinematic grading to emphasize the atmospheric shifts between interior and exterior spaces. The visual language leans into natural light to capture the dedication of early-morning training in a sportswear context.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Navy
Jet Black
Background
Sandy Beach
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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