Oakley

Be Who You Are

Brand

Date

Apr 2025

Description

Oakley’s 'Be Who You Are' campaign highlights the intersection of professional athletic training and individual perseverance. The sportswear project captures high-intensity movement across coastal and outdoor environments, focusing on the dedication required in diverse sporting disciplines. The visual execution leans into a cinematic, monochrome aesthetic, utilizing grainy, analogue-inspired textures to emphasize the raw nature of the athletes' routines. Giant Films provides the production support for this film, which draws on high-contrast techniques to frame performance eyewear against dynamic action sequences.

Style

Horizontal, Cinematic, Monochrome, Grainy

Techniques

Analogue / film, Super 8 / 16mm

Industries

Sportswear

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Giant FilmsProduction

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Oakley

Be Who You Are

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