Oakley: Be Who You Are
Brand
Date
Apr 2025
Description
Oakley channels the intensity of athletic performance in the 'Be Who You Are' campaign. The project showcases a series of high-energy sequences featuring athletes in training, running, and surfing scenarios, set against a variety of coastal and outdoor landscapes. The film utilizes high-contrast monochrome cinematography and a grainy, analogue aesthetic to focus on the movement and commitment inherent in sporting culture. Production was handled by Giant Films, capturing the interplay between the athletes and their environment.
Style
Horizontal, Cinematic, Monochrome, Grainy
Techniques
Analogue / film, Super 8 / 16mm
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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