Oakley: Football 2025 - Retention 30
Brand
Date
Dec 2025
Description
Oakley presents its 2025 retention campaign, a cinematic commercial spotlighting its latest advancements in sports eyewear. The piece channels a high-tech aesthetic through a futuristic testing facility, incorporating 3D render and CGI elements to visualize the brand’s technical precision. Produced by Stept Studios, the spot follows an athlete navigating an indoor stadium environment. The execution leans into clean lines and cool colour grading, accented by neon lighting, to ground the athletic performance within an industrial, data-driven setting.
Style
Horizontal, Cinematic, Cool, Clean
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Jet Black
Pure White
Crimson
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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