Oakley: Ayesha McGowan
Brand
Date
Nov 2025
Description
Oakley spotlights the focus and intensity of competitive cycling in this portrait of professional cyclist Ayesha McGowan. The project transitions between the rhythmic motion of road racing under natural daylight and the controlled environment of indoor training sessions. Cinematic in its approach, the film utilizes analogue film techniques to emphasize the texture of the equipment and the physical effort of the athlete. By pairing high-energy action sequences with intimate, atmospheric close-ups, the production highlights the intersection of performance eyewear and the demands of endurance sports.
Style
Horizontal, Action, Cinematic
Techniques
Analogue / film
Industries
Color
Jet Black
Pure White
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
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