NZTA
Small Mistakes
Brand
ProjectSmall Mistakes
Date
Dec 2024
Description
NZTA’s campaign, Small Mistakes, addresses road safety through a high-stakes, live-action near-miss scenario. The narrative centers on a rural intersection, capturing the tension of a sudden close call between two drivers. Produced by FINCH with creative direction by Clemenger BBDO Wellington, the film utilizes cinematic, desaturated visuals and natural light to maintain a grounded tone. Post-production and VFX were managed by Fin Design + Effects to ensure the technical execution of the intersection sequence.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Public Awareness
Background
Road
Context
TVC / TV Commercial
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