NZTA: Small Mistakes
Brand
Date
Dec 2024
Description
NZTA explores the consequences of driver error in the 'Small Mistakes' public awareness campaign. Through a near-miss scenario at a rural intersection, the production leans into cinematic and documentary-style techniques to capture the tension of an unexpected encounter on the road. The film utilises natural light and desaturated tones to maintain a grounded, realistic atmosphere. The project was developed by agency Clemenger BBDO Wellington, with production handled by FINCH and post-production and VFX services provided by Fin Design + Effects.
Style
Documentary, Horizontal, Cinematic, Desaturated
Techniques
Natural light
Industries
Background
Road
Context
TVC / TV Commercial
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