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NWSL, ESPN: Launch Anthem

Brands
NWSL ESPN
Date

Feb 2024

Description

The NWSL and ESPN launch anthem captures the competitive intensity of women’s professional soccer through a fast-paced montage of on-field gameplay. The project bridges live-action footage with kinetic typography, utilizing rhythmic editing to highlight the scale of the sport. Developed by creative agency Preacher with production led by 1stAveMachine, the anthem incorporates slow motion sequences and cinematic framing to emphasize player movement and stadium atmosphere. The production relies on a collaborative post-production workflow featuring 1stAveMachine, Studio PPS, Electric Theatre Collective, and Uppercut, set to an original score by Racket Club.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries
Soccer
Background

Sports Venue

Context

Brand Film / Corporate Video

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