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NWSL, ESPN Launch Anthem 2024

About

The NWSL and ESPN launch anthem captures the competitive intensity of women’s professional soccer through a fast-paced montage of on-field gameplay. The project bridges live-action footage with kinetic typography, utilizing rhythmic editing to highlight the scale of the sport. Developed by creative agency Preacher with production led by 1stAveMachine, the anthem incorporates slow motion sequences and cinematic framing to emphasize player movement and stadium atmosphere. The production relies on a collaborative post-production workflow featuring 1stAveMachine, Studio PPS, Electric Theatre Collective, and Uppercut, set to an original score by Racket Club.

Brand

NWSLESPN

Credits

Preacher
Agency / Creative
1stAveMachine
Production
1stAveMachine
Post Production / VFX
Studio PPS
Post Production / VFX
Racket Club
Music / Sound

Industries

Soccer

Styles

HorizontalActionCinematic

Techniques

Slow motion
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