Nutrafol
Left Behind
Brand
ProjectLeft Behind
Date
Feb 2026
Description
Nutrafol’s latest commercial campaign, titled 'Left Behind', navigates the personal experience of hair thinning through a narrative-driven lens. The film features a protagonist navigating the anxieties of transit, shifting between an airport terminal, an airplane cabin, and a domestic bathroom setting. Developed in collaboration with agency nice&frank, the project leans into a cinematic aesthetic using live-action techniques. The narrative centres on the integration of hair growth solutions into a daily routine, maintaining a lifestyle-focused tone throughout the spot.
Style
Lifestyle, Horizontal, Cinematic
Industries
Skincare
Color
Jet Black
Pure White
Background
Hotel Room
Context
TVC / TV Commercial
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