Nutrafol’s "Fishing" campaign focuses on the brand's men's supplement range, anchored by a narrative of connection. The film captures two men fly fishing in a tranquil, forested lake setting, transitioning between wide-angle outdoor shots and intimate product photography staged within a rustic cabin.
Directed by nice&frank, the commercial utilizes natural light and cinematic live-action techniques to frame its subjects in a calm, grounded environment. Production was managed by LBB Admin and The Lift, with post-production support provided by Cabin Edit, Shepherd, and The Harbor Picture Company. Sound design was led by The Harbor Picture Company (US).
