Nutrafol
Fishing
Brand
ProjectFishing
Date
Feb 2026
Description
Nutrafol’s "Fishing" commercial campaign centers on a quiet interaction between two men fly fishing on a remote lake. The narrative focuses on the shared experience of the pair in a natural, forested landscape, utilizing live-action techniques to build an atmospheric setting. Directed by nice&frank, the campaign transitions from outdoor scenes to the interior of a rustic cabin, where product shots of Nutrafol Men supplements are presented against a wood-grain backdrop. The spot employs warm, natural light and a cinematic visual style to ground the product within a lifestyle context.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Skincare
Color
Cobalt
Pure White
Background
Ocean
Context
TVC / TV Commercial
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